If you're like most marketers, you probably write articles and distribute them to major article directories, such as EzineArticles.Did you know, though, that as an EzineArticles Author you have access to your very own RSS feed? This is a powerful fact many people completely overlook.Now, don't raise an eyebrow yet – we'll get to how this can drive you massive traffic in just a few moments.First, allow us to explain how to access your RSS feed...
Do a search on EzineArticles.com in the box in the upper right hand corner of your browser and find yourself.Next, click on the Expert Author link .You'll also be able to find the RSS link. Right click on that and grab the URL, which is a .xml link.So, now that you've gotten your RSS feed, it's time to continue with the big secret...If you've blogged before or done any research on blogging, you've probably heard that you should ping your blog. In short, pinging sends a notification to several news syndication services that you've updated content in your blog or your website.
The “blog and ping” strategy increases your Google Page Rank (which correlates to a higher search engine ranking), increased traffic and more exposure to your content. The problem is that people have become shortsighted. They believe “blog and ping” go hand in hand.No! This is totally false. Any source that provides an RSS feed can be “pinged.”This is a really powerful technique. Spend the extra 30 seconds every time a new article is posted to EzineArticles and take advantage of the free, massive traffic.But don't limit yourself there. Anytime you see an RSS feed, think – can I utilize this to drive more traffic to my website? RSS feeds are produced virtually everywhere now, so the next time you see an RSS button near some of your content, ping it!
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